Showing posts with label Commercials. Show all posts
Showing posts with label Commercials. Show all posts

Thursday, May 10, 2007

Erin Esurance: Animated Spokesperson or Something More Sinister?

We've all seen them: Someone is involved in an inexplicable situation where they need car insurance immediately. They seem to be the same person every time, which raises questions about the man's driving ability. A dynamic, pink-haired woman comes out of nowhere to save the day by covering the man's ineptitude for less than other companies would.

They've met more than a dozen times, but seem to only rarely converse outside of discussing insurance needs.

They exist through different eras, yet all the while require car insurance.

Questions arise: Do they really know each other or not? When did they really first meet? How old is Erin Esurance (I swear to god that's her name)? What is her mission, really? And where does Crappy Driver Guy (here to be referred to as CDG) fit in?

These are not easy questions to answer. The truth could be more frightening than anything we could have ever imagined. I will attempt to establish a timeline and motivations for all parties involved, and I believe what you'll read here will shock you.

Part 1--When We First Met.

The first ad. It seems so innocent and meaningless now. A special agent of sorts is being pursued by three opponents, crashes a car dealership and procures a getaway car all the while extolling the virtues of online car insurance. We presume that this is the first meeting of Erin and CDG.

Perhaps we presume too much?

The facts are this: Observe how casual CDG is with Erin throughout. If a pink haired chick crashed through the ceiling of your work and demanded service you'd be a little taken back, wouldn't you? I would. It's almost as if he's been through this before. Almost as if he's expecting just this situation. Hmmm. Also, what happens after she bolts with the car? There are three dangerous people left alone with a civilian. By all logic this guy is as good as dead. But no, he lives on.

While I'm thinking about it, way to totally check out Erin's ass, CDG. Smooth. She totally felt him doing that.

So what can we can gather from this? Erin is an experienced and trained agent of whatever it is that she does. I'll tell you this: My mom is an insurance agent. My mom does not have skills like that. Erin Esurance is NOT an insurance agent. Not even a special insurance agent.

CDG and Erin are acquainted in some way. So when do they first meet? With all of the adventures Erin and CDG have had together (hmmm) what is continuity to them? What is their timeline? Let's take a little look.

The first ad we just saw seems to be the most contemporary. The only other ad that comes closer actually establishes her as having been interviewed by Space Ghost. Space Ghost Coast-To-Coast ran from 1994 to 2004, so this could be fairly recent. Now check the ad out.

Unbelievable. The woman just outed herself! Not only is the Esurance deal a cover (so that ISNT her real name!), but the Top Secret Special Investigations Unit? Wow! That must've pissed her bosses off something fierce. If I was running the show and my best agent went public like that, I don't know what I'd do. Maybe I'd just make them disappear. Maybe I'd bring them in and keep them to train new agents.

Maybe I'd use her to experiment with time travel technology in an effort to alter history to ensure the success and wealth of my dummy insurance corporation (dum Dum DUMMMMMMMMM).

And Esurance isn't the only company with these ideas. Check this out. Erin is used to hunt down and eliminate other insurance companies before they can establish dominance. And who's there to pick her up when the job is done in mid-nineteenth century America? On a motorcycle, no less? Our guy CDG.

Part 2: Who IS Erin Esurance, and How Did She Come to Be?

Maybe she was just another runaway, lost, on the streets. Looking for direction. Maybe she was an upstart special forces servicewoman who got noticed by the right people. Whatever the case, Erin was thrust into a world of orders and missions and danger and insurance.

Where does a young woman learn to move and battle various robots the way she does? Apparently, starting at some point in the 70's (note the old-school ABC style yellow sportsjacket, reminiscent of the late Howard Cosell of Monday Night Football), the TSSIU started her training by forcing her to compete, on her own, in various team sports against large combat trained robots.

This would serve to put Erin in her 30's at least, but consider this: If TSSIU is sending her around in time, it's possible that her training could have been accomplished in a matter of days. That a younger Erin could have gone through 'years' of training and then come back mere seconds later, then sent to the future seconds after that. CDG's calm in the face of danger, his poise and apparent ability all point to being a classic black-ops man. Bouncing through time himself, he could be as old as 60-65 but having 'cut through' most of the past 3-4 decades, could appear to be in his 30's himself.

Also, looking at those commercials, do you notice a pattern here? I don't have video of the 'Basketball' ad, but that is another 70's era example of Erin playing one-on-whatever against killer robots. Every time, CDG is in a different role; play-by-play man, quarterback, coach. But how different of a role is he really playing?

CDG isn't just some dick walking around crashing cars and being clueless about comparing auto coverage...
...he trained Erin for the TSSIU. He's her mentor. Her handler. Her partner.

Her partner? Yes; her partner in the field, and maybe more...

Part 3: The Truth.

The truth is out there. Actually, it's right here. THIS is them in action in their real lives, their TSSIU work. Eliminating world threats and promoting the dummy insurance company all at the same time. His name is Eric! Wow! I wonder what happened to agents Edward, Emily, Eamonn, Elise, and Eldrich. So close in the field, so adept and efficient, I'm sure their bosses are happy. But what about them?

Is their a chance that either of them could live outside of this world in a normal way and be happy? Having gone through everything together, could they just go home, take a shower and call it a day, living a suburban existence like any other young couple? I think so. In fact, I know so.

Shocking, no? Blatantly living out in the open, battling foes in the kitchen with little disregard for neighborhood noise restrictions (or prying eyes, for that matter). Yet she obviously keeps her life a secret from her mom on the phone. Looking back, it could explain the surfing commercial (look at how coy they are with each other) and the skiing incident.

They were on vacation. Huh.

Well, to wrap things up, the life of a secret agent is perilous at best and deadly at worst. For anyone to come through such a career and be able to enjoy their lives says something about that person. To share that life with someone else says something about them as well. From public gaffes to saving the world to making sure her man is covered after his latest fender bender, Erin has had a lot on her plate in her life. Here's to those crazy kids. Good for them.

The only danger is Esurance itself. It has an agenda and dangerous, highly-trained killers at its disposal. The real threat isn't a girl with pink hair, it's here.

Good night, and good luck.